![]() ![]() What’s In My Jar analyzed 1,205 sunscreen products in its database based on the concentrations of UV filters in them and concluded 8% could fall below their marketed SPF. ![]() In Consumer Reports’ assessment, for example, Banana Boat’s Kids Tear-Free, Sting-Free Lotion SPF 50 and CVS’s Kids Sun Lotion SPF 50 were actually SPF 8. In a video on the Purito scandal, Michelle Wong, the science educator known as Lab Muffin, cites a Consumer Reports study four years ago discovering that nearly half of sunscreens tested didn’t meet their SPF claims. Beauty behemoths and indie lines alike have been caught making erroneous SPF assertions. ![]() Purito isn’t the first brand to have SPF issues. “We apologize for any inconvenience that this may cause, and we will compete the investigation in as timely a manner as possible.” We will take this situation as a lesson, and check the details with more parties during the process of product development,” the brand commented on Instagram. “We have put our trust on the manufacturing company, and accept the issue that has resulted. With the sunscreens off the market, Purito is doing its own research on their efficacy, and vetting their SPF with in-vitro and in-vivo tests performed outside the manufacturer. In an Instagram post, the brand said it didn’t question the SPF claim made by the third-party manufacturer of Centella Green Level Unscented Sun SPF 50+ before releasing the product. It’s halted the sale of Centella Green Level Unscented Sun SPF 50+ as well as Centella Green Level Safe Sun and Comfy Water Sun Block. Purito is taking the situation seriously. “And, especially right now, that’s the last thing we need from cosmetics in the industry.” “It’s so sad that an elegant beautiful sunscreen that so many people loved and do call a cult favorite because it works for them is now something that is not as safe to use as they thought based on the SPF rating or is tainted with this adultery, with this mistrust,” says model and online personality Cassandra Bankson in a YouTube video about the Purito affair. One skeptic, Judit Racz, founder of ingredient information website INCIDecoder, commissioned independent tests that show it has an SPF of around 19 rather than the SPF 84.5 marketed by Purito. ![]() Purito’s Centella Green Level Unscented Sun SPF 50+ has been a favorite of influencers and skintellectuals. Executives at large companies, beauty entrepreneurs and influencers worry that the Purito controversy could instill cynicism about the effectiveness of sunscreens and the credibility of the brands behind them. The findings have sent shockwaves through a sun care industry that’s long wanted to encourage regular sunscreen application with airy formulas and diversify the range of filters available worldwide. A second in-vivo test by a German lab showed an SPF 19.2 ± 2.4. The in-vivo test showed an SPF 19, and the in-vitro test showed an SPF 15.8. It seemed so strange to Racz that she decided to send the sunscreen to a Polish lab to conduct a human in-vivo test and an in-vitro test without humans. “Purito claimed their product is SPF 84 and using only one UVB filter at 2% to achieve this seemed very strange.” “Though I do not say it is theoretically impossible to create a broad-spectrum high SPF product with only two organic filters, most brands use a wider array of filters and at a 15% to 20% percentage to create an SPF 50+ product,” she explains to Beauty Independent via email. Judit Racz, founder of ingredient information website INCIDecoder, was dubious that the 3% Uvinul A and 2% Uvinul T in Centella Green Level Unscented Sun SPF 50+’s formula could yield the SPF 84.5 Purito publicized. Reports of people wearing it and getting sunburned started to surface, and its reliance on low percentages of Uvinul A and Uvinul T, filters produced by the German chemical company BASF and not approved by the United States Food and Drug Administration for American sunscreens, elicited skepticism. TikTok sensation Hyram Yarbro raved the product is “so freaking good,” Mixed Makeup founder Susan Yara listed it as one of her favorite Korean sunscreens, and it scored a 4.8 out of five in nearly 250 reviews on Influenster, where consumers praised its lightweight formula for leaving no white cast.īut simmering under the approbation has been a sneaking suspicion among beauty enthusiasts and experts that the product is too good to be true. Gushing about K-Beauty brand Purito’s Centella Green Level Unscented Sun SPF 50+ in Business Insider, reporter Alison Barretta wrote, “When I use it, I’m often able to skip moisturizer and makeup because it makes my complexion look radiant.” ![]()
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